How You Can Grow Your Twitter Followers Suggest 5 Tips How To Grow Your Small Business Using Instagram

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How To Grow Your Small Business Using Instagram

Small business marketing through Instagram

Instagram is an online mobile application used to share photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was originally developed so that people could apply different filters to the photographs they had taken on their mobile phones and allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced on Instagram and can now be uploaded, but Instagram video clips are between 3 and 15 seconds long.

Why are businesses turning to Instagram?

  • There are more than 300 million Instagram users worldwide.

  • About 70 million photos are uploaded every day.

  • The account is “free” to set up, so there are few barriers to entry.

  • It is a medium that allows easy sharing of content 24 hours a day.

  • What kind of success have businesses achieved using Instagram?

  • Companies like Levis, L’oreal and hundreds of others have been able to use the tool to:

  • To raise awareness of their products and services.

  • To increase brand recognition.

  • To showcase their community and pro bono work to inspire and attract potential customers to engage with their product, service or brand.

  • Run successful promotions, contests and giveaways.

Small business marketing success with Instagram

Instagram seems to be especially popular with product-based businesses due to its visual nature. Many product-based businesses such as clothing, jewelry, makeup, or even food businesses have achieved success using Instagram. That’s because the app allows you to post and share photos of people wearing or using these products. For example, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success isn’t unique to big brands as many small businesses have been able to leverage the power of Instagram to engage with their customers. For example, Melbourne-based cafe The Kettle Black had over 45,800 followers in March 2016, they achieved this through the use of attractive photography of their food and cafe dining images that would appeal to Instagram users, as well as using hashtags that foodies, food bloggers, and other Instagram users would be interested in or looking for.

Influence marketing

Bloggers, social media stars, and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This group of “influencers” means that there are several eyeballs ready to see your product or service. The audience has already been built for you. Engagement has already been formed and tapping into this by having your product uploaded to their Instagram feed or featured to a blogger or popular Instagram account holder will help you grow your audience quicker. Therefore, it’s important to take the time to identify the key “influencers” in your industry and how you can tap into these.

Hashtags: what are they?

How can they be used to increase corporate exposure?

I suggest that if you’re interested in getting on Instagram, spend some time doing your hashtag research. Hashtags are tags that you can add to a caption on a photo you upload. To create a hashtag you need to use the # symbol in front of the tag and then add a keyword or keywords with no spaces after the hash symbol. For example, you might post a product image of a pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter, but if you aren’t take a look online to see some examples of how they are used. The purpose of the hashtag is to tag your photo in a subject or topic category that is “searchable” or “popular” on Instagram.

Remember:

  • No spaces in your hashtags

  • No special characters can be used in your hashtags Ex.!@$&

Instagram includes a powerful search feature, so if posts are set to “public,” you can use hashtags to tag your photos and videos so your content becomes easier to search and more accessible to your audience. This means that when someone searches and explores that “search term”, your content may be discovered, which leads to more people discovering your business or brand.

Some hashtags are very popular, so it’s important to identify the ones that are most relevant to your industry. The point of the game is really to get people talking, liking, following, and sharing your content. Hashtags help spread the word when used effectively, so take some time to learn how to use them to get the most out of your content.

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